Marketing Operations Coordinator - Tourism Economics (HYBRID)

Department: Marketing

Location: Philadelphia, US

Description

Tourism Economics, an Oxford Economics company, is a global leader in providing actionable travel data, economic impact analysis, and forecasting to the travel and tourism industry. Our insights help destinations, tourism organizations, and businesses make data-driven decisions that drive growth and bolster advocacy.

The Role
We are seeking a highly driven and detail-oriented Marketing Operations Coordinator to support our expanding global marketing efforts. This is an entry-level role, ideal for someone with 1-3 years of experience in marketing, preferably within B2B or travel-related industries. The candidate should thrive in a fast-paced, collaborative environment. You will play a key role in streamlining marketing operations, implementing Salesforce/Account Engagement processes, and supporting digital marketing efforts, such as webinars.

Key Responsibilities
This multi-faceted role touches various marketing tasks. We are seeking adaptable candidates who are eager to learn and contribute to a dynamic team. Day-to-day projects will vary but may include some of the following:

Marketing Operations and Automation

• Assist in optimizing CRM workflows and campaign implementation.
• Implement marketing automation strategies.
• Support efforts to tie marketing and event performance to revenue through improved reporting and analytic dashboards.
• Lead on list management and audience segmentation processes.
• Liaison with global marketing team members to align on best practices.

Webinar and Event Coordination

• Support webinar planning and logistics, coordinating across teams.
• Assist in developing and distributing recap materials.

Digital Marketing & Website Management

• Assist with email marketing campaigns and related tracking.
• Update and organize digital content on the website and other channels.
• Collaborate on social media scheduling, analytics, and content management.

Related Marketing Support, As Needed

• Support press opportunities and industry communications.
• Provide basic graphic design support.
  
  

Skills, Knowledge & Expertise

• Collaborative and Proactive: A self-starter who thrives in a team-oriented environment and seeks out learning opportunities.
• Highly Organized: Strong attention to detail and ability to manage multiple projects at once.
• Analytical Mindset: Comfortable interpreting marketing data and optimizing performance. Familiarity with economic concepts is a plus.
• Experience: 1-3 years of digital marketing, operations, or communications experience
• Technical Skills: Familiarity with Wrike, Salesforce, Pardot (or similar marketing automation platforms), WordPress, Google Analytics, Canva, Adobe Creative Suite, and LinkedIn Ads is a plus.
• Location Preference: Candidates in the Philadelphia area who can work hybrid (two days in-office per week) are highly preferred.
  
  

Equal Employment Opportunity (EEO)
Oxford Economics is an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, age, religion, sex, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.