Marketing Coordinator
About the Organization:
The Massachusetts Office of Travel & Tourism (MOTT), which is part of the Executive Office of Economic Development (EOED), promotes Massachusetts as a leisure and business travel destination for domestic and international markets in a manner that will contribute to the growth of the Commonwealth’s economy.
The Massachusetts Office of Travel & Tourism is committed to creating and sustaining a work culture that is welcoming, inclusive, and mutually respectful to all its employees regardless of race, color, age, creed, religion, national origin, ethnicity, sex, gender identity or expression, sexual orientation, genetic information, veteran or disability status. We strive to reflect diversity in all facets and levels of our agency. The Massachusetts Office of Travel & Tourism values inclusiveness and diversity within their employee and management teams. Within our community we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming.
The Massachusetts Office of Travel & Tourism is committed to ensuring a diverse and inclusive workplace where all employees feel respected, valued, and empowered to maximize their skills and talents to serve our citizens.
About the Role:
The Marketing Coordinator (Program Coordinator II) will support MOTT’s mission to promote tourism to and within Massachusetts. This position is ideal for a creative, detail-oriented individual with strong communication skills and a passion for showcasing the state’s destinations, events, and cultural assets. Under the guidance of the Director of Marketing, the Marketing Coordinator will develop marketing collateral and content that is consistent with MOTT brand standards; and support the agency’s marketing efforts. The Marketing Coordinator will be an important member at the Massachusetts Office of Travel and Tourism, supporting domestic and international marketing initiatives.
Duties and Responsibilities: (these duties are a general summary and not all inclusive):
- Support and work with members of the MOTT team as well as regional tourism councils and other industry partners.
- Assist with the development and deployment of MOTT marketing initiatives, including leisure and business travel, group tour, student tour, international leisure, and sports.
- Develop collateral materials including advertising, mailings, trade show displays, social media posts, and website assets that are consistent with MOTT brand standards.
- Coordinate with tourism partners (hotels, attractions, event organizers) for marketing collaborations and content development including developing regional and thematic itineraries and email marketing efforts.
- Support the building and maintenance of a CRM database for tourism partners (hotels, attractions, event organizers) to support MOTT’s FAM program.
- Support social media efforts by drafting posts, sourcing imagery, and monitoring engagement.
- Prepare promotional materials, press kits, and presentations.
- Track and report on marketing analytics, including website traffic, social media metrics, and campaign performance.
- Assist in organizing and promoting special events, trade shows, and media tours.
- Perform administrative tasks such as managing contact databases, responding to visitor requests, and scheduling meetings.
Preferred Knowledge, Skills, and Experience:
- Strong writing, editing, and proofreading skills.
- Familiarity with social media platforms and digital marketing tools.
- Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively and manage multiple tasks in a fast-paced environment.
- Familiarity with the Massachusetts travel and tourism landscape and industry.
- Skills and abilities in the areas of graphic design, social media, and marketing.
- Ability to plan and execute itineraries and work with travel media and trade.
- Ability to develop materials and staff booths for trade and consumer shows.
All applicants should attach a cover letter and resume to their online submission for this position.
SALARY PLACEMENT IS DETERMINED BY YEARS OF EXPERIENCE AND EDUCATION DIRECTLY RELATED TO THE POSITION AND THE HUMAN RESOURCES DIVISION’S RECRUITING GUIDELINES. IN THE CASE OF A PROMOTIONAL OPPORTUNITY, THE SALARY PROVISIONS OF THE APPLICABLE COLLECTIVE BARGAINING AGREEMENT WILL APPLY TO (OR WILL BE UTILIZED FOR) PLACEMENT WITHIN THE SALARY RANGE.
Qualifications
First consideration will be given to those applicants that apply within the first 14 days.
MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.
Substitutions:
- A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*
- A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*
III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*
*Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.
Comprehensive Benefits
When you embark on a career with the Commonwealth, you are offered an outstanding suite of employee benefits that add to the overall value of your compensation package. We take pride in providing a work experience that supports you, your loved ones, and your future.
Want the specifics? Explore our Employee Benefits and Rewards!
An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.
The Commonwealth is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.
Official Title: Program Coordinator II
Primary Location: United States-Massachusetts-Boston-1 Ashburton Place
Job: Administrative Services
Agency: Massachusetts Marketing Partnership
If you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Tiana Rossi / Itixa Goyal - 6177883610
Bargaining Unit: 06-NAGE - Professional Admin.
Confidential: No
Potentially Eligible for a Hybrid Work Schedule: Yes
