Content Manager

About Visit Casper

Visit Casper is the official destination marketing organization for Natrona County and our mission is to be the driving force that draws visitors to Natrona County in support of our local economy and quality of life. Our vision is a more dynamic Casper that visitors want to return to, and residents want to brag about. We’re looking for a Content Manager who is not only creative but is as in love with Casper as we are, to help us tell Casper’s story and engage audiences across a variety of digital platforms.

Position Overview

The Content Manager is responsible for developing, managing, and optimizing Visit Casper’s content strategy across various channels, including visitcasper.com, multiple social media platforms, email marketing, and digital advertising. This role requires a mix of creativity, strategy, local on-the-ground knowledge, and technical expertise to drive engagement, increase visitation, and enhance Casper’s brand as a must-visit destination.

Key Responsibilities

Casper Area Expertise

• Know this location like the back of your hand.
• Love this location like it’s yours for life.
• Be ready to share every day, whether in writing, by photo, video, podcast or e-newsletter.

Content Strategy & Management

• Develop and execute a content strategy that aligns with Visit Casper’s brand, goals, and target audiences.
• Create and manage an editorial calendar to ensure a steady flow of engaging and relevant content.
• Collaborate with internal teams and external partners to source, develop, and distribute compelling content.

Writing & Editing

• Craft engaging blog posts, website content, itineraries, and promotional copy that showcase Casper’s unique and often one-of-a-kind experiences.
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice.

Social Media & Digital Engagement

• Oversee Visit Casper’s social media strategy, including content creation, scheduling, and engagement.
• Monitor social media trends and audience interactions to enhance engagement and reach.
• Work with influencers, photographers, and videographers to generate high-quality content.
• Create and share in-the-moment social media posts that engage followers in a timely, emotional level.
• Create and manage a social media editorial calendar that ensures a steady flow of engaging and relevant content.
• Create and manage social media posts that speak to their distinct audience on each platform using the form and voice appropriate to each (IG, Facebook, TikTok, Linked In, etc.)
• Oversee Visit Casper’s Crowdriff account, ensuring the usage of high quality and relevant UGC (User Generated Content) across social media and our website
• Assist with the organization and distribution of all owned media assets through our DAM (Digital Asset Management software)

Website & SEO

• Manage website content updates and optimization for SEO and user experience.
• Assist in the transition and planning of new visitcasper.com.
• Assist in the transition to and development of new CRM system.
• Track website performance and identify opportunities for improvement.

Analytics & Performance Tracking

• Use data-driven insights to measure content effectiveness and optimize strategies.
• Monitor KPIs such as engagement rates, website traffic, and social media growth.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 3+ years of experience in content creation, digital marketing, or social media management.
• Exceptional writing and storytelling skills, with the ability to adapt tone and style for different audiences.
• Strong understanding of SEO, analytics, and social media best practices.
• Experience with content management systems, social media tools, and email marketing platforms.
• Passion for travel, tourism, and the Casper community.

Preferred Skills

• Basic graphic design, photo and/or video editing skills (Adobe Creative Suite, etc.).
• Photography
• Videography
• Knowledge of paid social and digital advertising strategies.
• Experience working with destination organizations or in the travel industry.
• Meticulous attention to detail, spelling, punctuation and grammar.
• Project management tools such as Asana to ensure that deadlines are met, and teammates are supported.
• Impeccable business practices: fiscal stewardship, professionalism, responsiveness and follow-through.
• Desire to be part of a cohesive, goal oriented, mutually supportive team.

Why Join Visit Casper?

• Work in a dynamic and creative environment that promotes Wyoming’s incredible lifestyle.
• Be part of a passionate team dedicated to showcasing Casper as a top travel destination.
• Enjoy a fun and engaging workplace with opportunities for professional growth in an industry that celebrates all the best of where we live and work.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. While performing the duties of this job, the employee may be required to stand for long periods of time (i.e. representing Visit Casper at conferences, tradeshows and/or receptions), sit, talk, hear and use hands and fingers to operate a computer and telephone keyboard. Specific vision abilities required for this job include close vision requirements due to computer work. The employee will occasionally be required to lift and/or move up to 40 pounds. The employee should be able to speak clearly and hear well when communicating over the phone and in person. The individual must be able to travel independently to domestic and/or international destinations via commercial airlines.

Terms

Visit Casper is a drug-free workplace. We are committed to ensuring a safe and productive work environment. All employees must pass a pre-employment drug screening.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this position at any time. Visit Casper believes that each employee makes a significant contribution to our success. That contribution may not be limited to the assigned responsibilities. We expect that each employee will offer their services wherever and whenever necessary to ensure the success of the organization.

The Content Manager position is open until filled.

Salary & Benefits

Salary dependent upon qualifications and experience. Medical, dental, healthcare reimbursement account, short term disability, Simple IRA, holidays, vacation, and sick leave.

Equal Opportunity Employment

Visit Casper provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or ethnicity. In addition to federal law requirements, Visit Casper complies with applicable state and local laws governing nondiscrimination in employment.