Social Media and Influencer Specialist

Location: Duluth, MN

About Us

Madden Media transcends the ordinary, masterfully blending innovation and artistic flair as a full-service destination marketing agency. Guided by a rich tapestry of data our approach is continuously refined to align seamlessly with the evolving goals and objectives of our partners.

At Madden, we offer an expansive range of services, embracing omnichannel solutions to craft unique narratives of destinations. Our diverse cross-functional teams transform data-driven insights into compelling storytelling themes, creating integrated campaigns that captivate and engage.

 

About You

You are eager to contribute your unique talents in a collaborative effort to bring our team to new levels of productivity. Most importantly, you are excited and ready to contribute and grow in a dynamic environment where every day brings new opportunities and challenges.

You are a creative, hands-on storyteller who loves connecting with people and capturing compelling visuals that inspire engagement. You thrive on building relationships with influencers, attending events, and creating dynamic social media content that feels fresh and authentic. With strong organizational skills and a passion for trends, you bring energy and creativity to everything you do.

 

What You Bring

• Proven experience in social media content creation, with a portfolio of visuals and posts.
• Proficiency in social media platforms (Instagram, TikTok, Facebook) and editing tools (e.g., Canva, Adobe Suite, CapCut).
• Strong photography and video skills, with an eye for detail and visual storytelling.
• Excellent organizational skills, with the ability to manage multiple projects and deadlines.
• Enthusiasm for attending events and creating live or on-the-ground content.
• Experience working with influencers or managing community partnerships is a plus.
• Willingness to travel occasionally for on-site content creation and events.

 

About the Job

We're seeking a Social Media and Influencer Specialist who is passionate about creating impactful content and building authentic connections. In this role, you'll focus on storytelling through social media, capturing unique local experiences, and collaborating with influencers to bring engaging campaigns to life. From creating eye-catching visuals to managing influencer collaborations and capturing community events, you'll be at the forefront of crafting content that inspires audiences and drives engagement.

This is a hands-on creative role that emphasizes content creation, visual storytelling, and influencer relationship management to showcase the best of local businesses and communities.

On a nitty-gritty level, we are looking for the following:

Content Creation and Storytelling

• Visit local businesses, events, and community spaces to capture authentic stories, photos, and videos that resonate with audiences.
• Create engaging, on-brand content for social media platforms, including short-form videos, reels, and posts.
• Stay on top of social media trends to develop innovative and creative content that drives engagement.
• Edit and enhance visuals to maintain a polished, professional look that aligns with campaign objectives.

Influencer Collaboration

• Build relationships with influencers, managing contracts, deliverables, and creative direction to ensure impactful collaborations.
• Plan and oversee influencer trips, press visits, and on-the-ground experiences, coordinating logistics for seamless execution.
• Capture behind-the-scenes content during influencer activities to enrich campaigns and maximize reach.

Event Coverage and Community Engagement

• Attend events and community gatherings to create live, real-time content for social media channels.
• Collaborate with local businesses and stakeholders to highlight unique experiences and stories that connect with audiences.
• Act as a creative voice for clients' social media, ensuring fresh, engaging, and authentic content across all channels.

Campaign Execution and Reporting

• Work closely with internal teams to align content with broader campaign strategies and client goals.
• Provide updates on content performance, sharing insights to refine future creative efforts.
• Maintain an organized workflow to meet deadlines and ensure smooth content production.

 

Don't Meet Every Single Requirement Here?

That's ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you're excited about this role but your past experience doesn't align perfectly, we still encourage you to apply. With different voices, backgrounds, and histories, we can come together and all contribute to a better place to work and produce better products for our clients. And who knows? Maybe we have a fit for a great person like you in another role that you hadn't even considered.

 

What You Will Get From Us

We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences. Most importantly, you'll have support to help fill in the gaps as you settle in.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work, and who share our ambition to create the world's best digital market agency.

 

About the Interview Process

Our goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps:

• Round 1: Interview with HR
• Round 2: Interview with Team
• Round 3: Interview with Team Lead and/or assignment

We do not offer Visa sponsorship or relocation services at this time.

Madden Media is an Equal Opportunity Employer.