Senior Experiential Marketing Manager

About Us

We're a full-service destination marketing agency where the norm is blending technology and creativity. We continue to evolve based on data, performance, and alignment to marketing goals and objectives. Madden's Agile approach to destination marketing provides the flexibility our clients need to reach travelers, groups, and event planners.

Madden offers full-agency services and omni-channel solutions to destinations. Our cross-functional teams use insights from research to craft strong storytelling themes and develop custom campaign architectures. We execute nimble media plans using the most strategic digital and traditional channels available to reach our partners' goals and deliver strong ROI.

 

About You

The Senior Experiential Marketing Manager will lead strategy and ideation for experiential events and tradeshows. You have team leadership experience and will also develop strategic and impactful experiences that garner press, increase brand awareness, foster strong community relations, create influence and more. Your primary client(s) will be destination marketing organizations and you have experience in B2B and B2C activations.

As the Senior Experiential Marketing Manager, you are a specialist with knowledge of all aspects of brand partnerships and experiential marketing, including techniques to engage and excite the consumer. You understand trends, digital and experiential technologies and physical event models. You monitor industry trends, competitive landscape and social media to inform all existing materials and/or inspire the development of new partnerships and experiences. You thrive on working both methodically and creatively to bring a large number logistical elements together and are an effective and organized communicator with internal teams as well as with clients and vendors.

 

Responsibilities

Event Activations:

• Develop and execute creative experiential marketing campaigns that drive engagement and align with brand objectives.
• Collaborate with cross-functional teams to produce high-quality activations, including product launches, brand activations, and immersive experiences.
• Manage vendor relationships, from contract negotiation to on-site coordination, ensuring flawless execution.

Meetings and Conferences:

• Oversee the planning, logistics, and execution of corporate meetings, conferences, and industry trade shows.
• Work with internal stakeholders to design event agendas and ensure alignment with organizational goals.
• Manage speaker schedules, panel discussions, and breakout sessions to ensure seamless event flow.
• Implement post-event analysis to measure ROI and capture key learnings for future initiatives.

Destination Marketing Organization (DMO) Collaboration:

• Develop strategic partnerships with DMOs to maximize destination appeal for events and activations.
• Craft marketing strategies that highlight the unique attributes of event destinations to attract attendees and stakeholders.
• Coordinate with local businesses, tourism boards, and other entities to enhance destination-based experiences.

Budget Management:

• Develop and oversee budgets for experiential marketing initiatives, ensuring efficient allocation of resources.
• Track expenses and provide detailed financial reports to stakeholders.

Stakeholder Engagement:

• Build and maintain relationships with key clients, sponsors, and partners to ensure alignment on objectives.
• Serve as the primary point of contact for event-related inquiries and feedback.

Team Leadership:

• Supervise the Experiential Marketing Manager, providing mentorship and fostering a collaborative environment.
• Delegate tasks effectively and manage team performance to meet project deadlines.

Innovation and Trends:

• Stay updated on industry trends, emerging technologies, and best practices in experiential marketing.
• Introduce innovative solutions to enhance attendee engagement and overall event impact.

 

Qualifications:

• A portfolio showcasing previous work in spaces is required. Applications without relevant portfolios will not qualify for the role.
• Bonus: experience in both B2C consumer events and corporate trade shows AND/OR experience with destination marketing organizations.
• Management and leadership experience of at least 3 years.
• Experiential marketing experience of at least 3 years.
• Our ideal candidate is a strategic thinker, creative, organized, and has a strong skill set in experiential marketing, event production and partnership modeling and programming.
• Can work in a fast-paced environment, handle a large workflow, and be very organized and efficient with a strong ability to multitask.
• Able to think on their feet and approach unique challenges in bold new ways.
• Disciplined, great attention to detail, follow-up and follow-through
• Able to oversee project budgets, including required vendor/partner contracting, to ensure adherence to scope within budget.
• Experience managing multiple external partnerships.
• Effective and engaging communicator, both internally and externally, can turn complex client programs into simple executions for discipline teams
• Love for and experience in planning and project management.
• Have a high interest in social campaigns and storytelling, some would say you are extremely savvy in all social media platforms and current trends.
• Excellent attention to detail who will not only catch the smallest of contract nuances but will also keep several trips and projects organized alongside the rest of the team.
• Willingness to jump in and learn as they go - as experiential marketing changes rapidly, we are looking for someone who will adapt with us.
• High-quality standards of work product and performance
• Ability to work successfully with coworkers and clients who have diverse backgrounds, perspectives, and experiences
• A background in tourism marketing is a beneficial asset but not a requirement. We are seeking candidates who have an understanding of best practices in experiential marketing from all creative and/or entertainment industries.
• Travel requirements for this role are approx 50% of the time

Don't Meet Every Single Requirement Here?

That's ok! We are dedicated to the continual enhancement of our diverse, inclusive, and authentic team. If you're excited about this role but your past experience doesn't align perfectly, we still encourage you to apply. With different voices, backgrounds, and histories, we can come together and all contribute to a better place to work and produce better products for our clients. And who knows? Maybe we have a fit for a great person like you in another role that you hadn't even considered.

 

What You Will Get From Us

We see our relationship with you as a symbiotic one, and we want to see you thrive and grow with us. In addition to working alongside a variety of great teammates in all our departments, you will have opportunities to grow your skill set within your discipline via training, learning, and new professional experiences. Most importantly, you'll have support to help fill in the gaps as you settle in.

We have no bias for degree or specific experience, and we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We evaluate your prior work and current interests to represent what you can do for us. Most of all, we hire people who prove themselves through their work and who share our ambition to create the world's best digital market agency.

 

About the Interview Process

Our goal is to ensure the application process is transparent and straightforward. As such, qualified candidates can expect the following steps:

• Round 1: Interview with HR
• Round 2: Assignment showcasing your ability to synthesize project briefs into an experiential/event campaign pitch.
• Round 3: Interview with the Sr. Director of Creative Services & Associate Director of Creative Services

 

We do not offer Visa sponsorship or relocation services at this time.

Madden Media is an Equal Opportunity Employer. #