Arival is seeking a dynamic and creative organizer to join us Part-time in a key role as our Social Media Manager. As a B2B startup, we have a unique opportunity to create a community and help companies grow their businesses by building meaningful, ongoing interactions within the industry through our in-person and online events, industry insights and research, and our membership program – Arival Insiders. As Social Media Manager, your job will be to work with the marketing team to execute and implement the Arival social media strategy. As such, you will help manage the Arival brand, oversee, post, and engage on all social channels, and design social posts, ads, and campaigns, including copywriting and video production.
Additionally, the role is strategic and data-focused and includes reporting and analyzing KPIs using Google Analytics and other tools, optimizing posts for SEO, developing social campaigns,
The right candidate has a passion for people, cultures, travel, and connecting. Skill sets in social media, content, and communications will be important, and you should be comfortable wearing multiple hats.
About Arival:
At Arival, we advance the business of creating amazing in-destination experiences, providing meaningful and inspiring events, resources, insights, and community for creators and sellers of tours, activities, and attractions. Our mission is to establish and inspire a diverse community of individuals and companies in the in-destination experiences industry by providing opportunities to gain insight, share knowledge and build connections.
Arival is creating and cementing a role at the crossroads of Experiences.
The Social Media Manager will coordinate and execute the company’s social media marketing and paid advertising plan with the objective of growing engagement and visibility across the platforms. While this is a part-time, remote position, you will be an integral member of the team, not siloed. The ideal candidate is a highly motivated, creative individual with experience writing for B2B and a passion for connecting with current and future customers in the tourism and in-destination industry. You know an OTA from a DMO, understand how res tech fits into the picture and what operators think about when planning marketing, and can talk distribution and connectivity at the drop of a hat.
Social Media Content management duties
- Create and publish relevant, original, high-quality content (for all channels and digital ads)
- Monitor and manage feeds for comments, engagement opportunities, trends, etc.
- Create a regular publishing schedule and promote content through social advertising
- Leverage our tools to manage your content. We use Zoho Social, Zoho CRM, Airtable and Asana
- Oversee the social content calendar to manage content and plan specific, timely social marketing campaigns
- Suggest new opportunities to leverage social media to reach our audience
- Attend weekly team and marketing meetings
- Manage or oversee all digital advertising campaigns with the marketing manager in alignment with our ad strategy
- Curate our social feed for the website
- Use Analytics from social platforms, GA, and other tools to manage and report on KPIs
- Manage individual social pages
- Other social marketing efforts- ie: Lead Delta
Core marketing responsibilities
- Social media content creation, with a focus on ICPs
- Social SEO (search engine optimization) and generation of inbound traffic
- Manage digital ad campaigns
- New ideas for driving traffic and expanding reach
- Social analytics tracking
- Social engagement with commenters
Qualifications/Skills
- 5+ years proven experience managing social community content and digital advertising
- At least 2 years experience in travel and tourism or related industry
- Exceptional written communication skills
- Excellent quantitative, analytical, marketing, and communication skills
- Extremely well-versed in social media management and social listening platforms with knowledge of best practices across platforms. CRM and data experience a plus. We use Zoho Social and Zoho CRM, plus Brand 24 and other tools
- Fast learner, high output and execution, a passion for problem-solving, and an eagerness to dive into the nitty-gritty
- Meticulously detail-oriented and organized – able to juggle many competing, time-sensitive priorities.
- Able to work independently and collaboratively with remote team members
- Relentlessly resourceful; process-driven with a strong bias for action
- Goal-oriented, self-directed, and self-motivated within a team environment
- Proficiency in tools such as Canva and Adobe Suite for content creation is a plus
Why You Might Be Excited About Us
- We’re building a resource hub for the most dynamic and exciting sector of the travel industry. This is a fun business.
- You’ll be able to work remotely and (mostly) set your own schedule. Arival was a fully dispersed team even before COVID, so we know what makes for a great remote environment.
- You'll have a lot of flexibility in your role and will be able to help define what our marketing infrastructure looks like going forward.
- We prioritize flexibility in our work environment and are a family-first company. We support each other professionally and personally.
Why You Might *Not* Be Excited About Us
- We're small (~15 people in the company now), so if you like more established companies, this role isn’t for you. You'll help create our company's culture.
- We're (still) a startup. Projects and priorities are likely to shift, morph, and sometimes overflow our capacity. If you are not adaptable, this would be a difficult environment for you.
- We are putting the wings on as we fly the plane. If you aren’t comfortable with self-directed learning, taking initiative and checking in for confirmation of direction, this would be frustrating.
- Everyone on the team is mission-driven. We work hard to build the industry we can envision. If you are looking for a job with predictable demands, this isn’t it.
- You should be comfortable with just a dash of chaos. This is not the kind of job where you show up and we tell you exactly what to do every day.
- We are juggling a broad set of stakeholders, and it is necessary to take a systems view of the business to see what’s needed. If you can’t get out of the details, this will be difficult.
Compensation
- Market based compensation starting at $28k + bonus (Part-time salaried)
- Flexible scheduling
- Plenty of room for professional growth as part of a small but growing team as we move the in-destination industry forward
Location
Our team works remotely, but you will have to be available to work on U.S.-friendly hours, which may be difficult from Europe or Asia. Preference given to candidates within 3 hours of ET.
Arival is an equal opportunity employer. All positions at Arival are filled without regard to race, religion, color, national origin, sex, sexual orientation, pregnancy, age, veterans’ or military status or non-job physical or mental handicap or disability or other classification protected by applicable federal law. All are encouraged to apply.
